The media is full of hype these days about the changing face of funeral service. While articles about green burials, home funerals or no funerals at all, proliferate, this is not the reality. Funerals matter and this book makes that case. A “must read” for anyone interested in a career as a funeral director. The author cites John F. Kennedy’s funeral, which –for those who remember or have seen the footage–spoke volumes about the need for ceremony. An article about this book appears in the March issue of American Funeral Director. Here’s a link to Amazon.