The industry was saddened to learn about the recent passing of Dr. Jacquie Taylor. Funeral service lost an excellent champion in her. An educator, who was also licensed as a funeral director, Dr. Taylor  truly “walked the walk and talked the talk” unlike so many others today. In 2013, I attended a continuing education seminar Dr. Taylor gave in NY. As colleagues greeted one another, we expressed the hope that this lecture would be relevant and fruitful. And we weren’t disappointed.

Dr. Taylor began the seminar by discussing the unfortunate effect interlopers are having on funeral service. I was riveted by the word interloper. No one had ever put it better. “They believe that just anyone can do what we do. In fact, many of them think they can do it better than we can,” she said. She went on to say that some of these people  have been publicly dispensing advice and giving seminars themselves, as unqualified as they might be, about funeral service issues and concerns.  In essence, she told an enrapt audience, they are attempting to do our work without the qualifications. After the seminar, I went to meet her and thank her for her spot on observations. She was so inspiring that later that night a respected Ohio colleague and I began a Facebook group called Funeral Directors for Real.

 Dr. Taylor’s words resound mightily in a day and age when social media is rampant with self-appointed experts aka wannabes. The now ubiquitous, and meaningless, term “funeral consultant” (funeral directors are the consultants) is everywhere. Many of my colleagues likely recall our first taste of this in the form of a pushy and obnoxious woman, who not only wormed her way into a national magazine article, but promised that her “connections” could lead to jobs for those who “stuck with her.” Websites abound with advice from these “experts,” most of whom are unlicensed and unfamiliar to anyone actually in funeral service. They all seem to be looking for a piece of the pie – a pie that is steadily breaking down due to outside interference. And it is not only the outsiders. We have to endure more than our fair share of the fringe element today. We have some who see funeral service as entertainment, hawking sensational YouTube videos, and others who refer to themselves by the pompous, albeit comical term “death educator.”  Who among us has not cringed as their gibberish has made its way into print? Why are we allowing these people to speak for us?  They are all such an embarrassment to the men and women who have dedicated their lives to caring for the dead.