What made you choose Green-Wood Cemetery as a book subject?
When I discovered (through a fortuitous trajectory of events), that Arcadia Publishing was including cemeteries in their Images of America series, I contacted them immediately. I thought to myself, How can they not include Green-Wood in their series!? After all, apart from its magnificence, this is the most famous cemetery in America.
My familiarity with the cemetery, through my work as a funeral director was another factor. Having been there many times over the years, I was familiar with many of the famous names, but when I began the book project my research continually surprised me. As I found more and more fascinating stories. it became a question of winnowing down the subjects because Arcadia’s Images of America Series books have a limited number of pages. Even if I were to publish Green-Wood Cemetery Part II, III and IV, that would not be enough to encompass all the stories Green-Wood has to tell. New stories are being discovered all the time.
How did you research?
I read everything I could: Newspaper archives from the Brooklyn Eagle and New York Times, newspaper clippings, websites, historical societies and the Library of Congress One of my goals in doing this book was to reacquaint readers with the history of this great city. We’ve all learned the names DeWitt Clinton, Elias Howe, Boss Tweed, Horace Greeley and Peter Cooper, in school as children, Yet, over the years their substantial contributions have become vague–even forgotten by some. I’ve also highlighted some of the key people who founded what became national corporations: Pfizer, Squibb, Tiffany, Steinway and FAO Schwarz.
What are the names of some of Green-Wood’s most famous permanent residents?
Many of the names I mentioned in response to the previous question are household names today. There are others like Currier & Ives and Leonard Bernstein, who were not only famous, but beloved. Then, there are those who, while their names may not be familiar, their accomplishments are. For instance, you may not know the name George Tilyou, but almost everyone knows of Coney Island’s Steeplechase Park. Henry Bergh, too, is another name that may not be readily recognizable. But this man founded the ASPCA and has been honored time and again for his incredible contribution to society.
What Impresses you about the way the place is operated?
There are so many ways in which Green-Wood reaches out to the community. Their outreach to the local students teaches respect for cemeteries as well as an introduction to history that augments in a tangible way some of what they are learning. The Civil War Project is another example. A group of volunteers have worked hard to identify veterans previously buried in unmarked graves. Over the last twenty years, the cemetery administration has brought the cemetery to the attention of the wider public, elevating Green-Wood to one on New York City’s premiere cultural institutions. Many refer to Green-Wood as an outdoor history museum.
What was your experience with Arcadia Publishing like?
If there was one fly in the ointment, that was it. I’ve often said that doing this book was a labor of love and indeed it was. Arcadia was difficult. The editor I worked with, while demanding, seemed quite inexperienced. It was a challenging just to communicate with her. Before I published with them, someone close to the project characterized Arcadia as “one step above self-publishing.” That became very clear to me after I signed a contact with them. Authors are required to do it all and I do mean all. There I was not only doing the writing, and gathering (and paying for) the photos, but doing the page layout as well. When the book was published, it was all up to me to do the marketing. But, the most unpleasant surprise was when my first royalty check arrived. Arcadia had withheld a majority of the amount. It took a strongly worded lawyer’s letter to get my money. Still, despite the ordeal it was –and while I would never recommend anyone publish with Arcadia– the subject matter was so historically important and compelling that I am pleased with the work I did.
What have you done at Green-Wood to promote your book? Have you given any tours or lectures?
Yes, I have given a number of sold-out trolley tours of Green-Wood for the public, as well as numerous private tours. Last year, my one of my trolley tours was a favorite listing in Time Out New York, one of the city’s premiere entertainment weeklies. Most recently, I was part of a panel discussion at the Old Stone House, an historic home in Brooklyn. Last year, I was part of a similar panel at the Brooklyn Historical Society. This is in addition to numerous book signings at various book stores and in Green-Wood’s historic chapel. What I’ve been enjoying lately is promoting Green-Wood, the book and the place, through social media.
Alexandra Kathryn Mosca has had a long and noteworthy career in funeral service. Over the years, she has branched out into acting, modeling and writing. Today, hers is one of the most recognized names in the funeral industry. She has become a role model for the many women looking to forge a career in funeral service and for them her memoir — Grave Undertakings — is a “must read.”
While many have tried to emulate Alexandra over the years, she remains an original, continuing to inspire through example and to chronicle the industry in her articles.
My latest book is an historic overview of New York City’s most notable and historic cemeteries. Filled with photos, it can easily serve as a guidebook and reference book for taphophiles and tourists alike.
My profile of Sleepy Hollow Cemetery is in October’s “American Cemetery & Cremation,” magazine. October is the perfect month to visit the legendary graveyard, as the entire town is in Halloween Mode. A sidebar to the article lists a number of the cemetery’s unique events for the month.
While in Brooklyn to meet up with my friend Doris (a media favorite) and attend the wake of an industry friend, we made an impromptu stop at Green-Wood. “You want to take a walk before we go to the wake?” she asked. “Sure, I have sneakers in my car!” I responded, always up for a walk in G-W. “You don’t need those. I walk in heels,” she said. And, so we did. After which Doris drove us to the wake in her hearse. “I can double park that way,” she explained. We were quite the sight as we made our way in the Brooklyn traffic congestion, arriving at the funeral home as we did. After we paid our respects and talked with some colleagues, I was given a spirited tour of Red Hook (still in the hearse). I must say, Doris makes even going to a wake quite an event!